Screen printing product and technical news from Stanley's, Canada.

The thumbnail version:

• Stanley’s doesn’t offer untested products.
• Inknovators plastisol has passed the tests

The full version:

Wendy has been overseeing the introduction of Inknovators plastisol, the new brand being offered by Stanley’s as a solution to the Wilflex and Rutland supply shortages. Of course part of the process was testing the ink to ensure that it met the standards Stanley’s customers have come to expect.

Tests were conducted by Craig at Stanley’s Cambridge warehouse and by Reid Gennutt in his Calgary print shop. In both instances the tests met the standards required for ease of application, curability, opacity, colour accuracy, and washing.

Craig’s test prints are shown here and some of Reid’s extensive comments are as follows:

• ” . . .the ink is very smooth and light. It stirs wonderfully and spreads onto the screen with ease.
• “Flooding the screen was no effort and the ink passed through the screen very nicely.”
• “I ran the shirt through the conveyor dryer for a total of about 35 -40 seconds, the ink on the shirt reaching about 350 degrees.”
• “I ran the shirt through a standard cold wash cycle with cold water. It was run on its own and not turned inside out. Given no special treatment or anything. The prints held up beautifully and they look as good as they did coming out of the dryer.”
• “It prints and cures nicely and definitely would work as a good substitute for Wilflex if the products are not going to be available for some time.”

So, there you have it!

Stanley’s is on standby to deal with your ink requests.

The thumbnail version:

• Courier companies can lose your valuable stuff
• Be prepared for such an eventuality

The full version:

It doesn’t always end like this!

Bad experiences often have something to teach us, though it might be difficult to see it at the time, particularly if you’re so mad that you’re fit to be tied. But later, in retrospect, there are usually a few tips worth keeping in mind.

I have just such a situation to tell you about and an important tip that came out of it.

Three weeks ago I shipped an original botanical art painting that had been selected for a prestigious travelling exhibition starting in New York. It was then to travel to other main centers in the US until 2023.

The big international express courier company “lost” the package.

Well, we’re not even sure that “lost” is right because the story changed five times over three weeks of inquiries. It started with “we have the package but the contents have been removed,” then moved to “the package is missing,” then back to “we have the package but the painting is missing,” then back again to “the package is missing,” then finally, “we have the package, it’s badly damaged and the contents are missing. File a claim.”

Here’s the important tip . . . if you ship anything of value, take images of the item, the step-by-step packing process, and the package ready for handing to the courier. These images will prove invaluable when the courier company asks for a description of what they’re looking for. And then when they can’t find the package, the images are helpful  for negotiating with their claims department for compensation.

Fortunately I did this. It didn’t help in the search for the “lost” package but it’s sure helping in the discussions about compensation.

The thumbnail version:

• There is a critical shortage of textile ink raw materials in North America
• Stanley’s has a workaround

The full version:

Stanley’s has been addressing this shortage proactively by adding a new brand, Inknovators, to its offering. A recent email to all customers who have consented to be on Stanley’s email list, explained this in some detail.

A recent article by Christopher Ruvo in PROMOGRAM confirmed that all North American printers are in the same boat. Quoting various industry members on the supply side, he points out that this situation is due to not just COVID-related disruptions but also a slew of other supply problems. And the outlook is not good either, some are predicting that the situation will continue well into 2022.

Stanley’s has tested Inknovators plastisol; we’ll provide an assessment by a textile screen printer in an upcoming post.

Talk to Stanley’s about ways around the ink shortage.

The thumbnail version:

• Tees are now being made from seaweed
• Seaweed has a hugely positive sustainability profile

The full version:

Tees from seaweed by Inland Sea. Image provided by Inland Sea.

Inland Sea, a UK business owned by entrepreneur, Adam Costello, has announced the creation of tees made of a patented fiber, SeaCell, manufactured from Bladderwack seaweed found in the Atlantic ocean.

An interesting fact about seaweed is that it is a mass absorber of CO2 and it grows relatively quickly compared with trees. This gives it a positive sustainability profile as a raw material in a clothing industry that is increasingly coming under scrutiny for a lack of sustainability.

The seaweed is processed into SeaCell fiber using an environmentally-friendly technology by Smartfiber of Germany. The process embeds the seaweed within a natural fiber to ensure that the positive properties of the seaweed is permanently preserved.

The 100% biodegradable garments are available through Inland Sea but Costello’s intention is to create a demand for them among other independent ethical clothing brands as well. Inland Sea’s website  currently lists the Tees at £34.99 (CAD60) but, as with any new innovation, the price is bound to come down as demand increases and manufacturing cranks up.

If you’re looking to position your Canadian shop favourably on the sustainability scale, you should consider beginning a conversation with Adam Costello. Who knows where it might lead?

The thumbnail version:

• The traditional green Hong Kong trams are well known
• PANTONE© is honouring the tradition with a new colour

The full version:

The Pantone Colour Institute has announced a new green—HK Tram Green.

The new colour was developed in collaboration with HK Tramways to pay tribute the the iconic Hong Kong Tram that is instantly recognizable by its green exterior.

The green Hong Kong Tram has been around since the 1940’s following an abundance of leftover green paint from the war years. Over time the green trams have become recognizable to visitors from all over the world. Now the green has an official PANTONE© name.

Will your shop be the first to find a way to gain some publicity by using HK Tram Green?

The thumbnail version:

• Times are tough and not likely to ease up much soon
• Re-examining your product offering is one way to help survive these times

The full version:

Times are tough. Just when we thought business would be getting back to some version of “normal” after eighteen months of COVID, we are being told to expect a fourth wave of the pandemic. Who knows what the impact is going to be on business generally and our industry specifically?

Involve everyone. Re-examine your product offering.

All of this calls for a re-examination of what your business needs to do to survive. One of those things could be freshening up your product offering. And it is always a good idea to involve everyone in the re-examination process because they too have a vested interest in the survival of the business.

Here is a suggested way to go about it . . . Focus in on a few compelling gaps in your product or service offering. This is where the people in your shop who deal with customers daily will have some useful input if they’re paying attention to what customers are asking for.

Consider how those gaps may be closed by extending your product offering. Consider the pros and cons of all options. You’ll want to initially narrow the options to those items most likely to meet the customers’ demands and most likely to lead to profitable growth.

You could of course do nothing and just hope that things will return to “normal”, but that might just be the worst of a number of options at this time.

Stan Presisniuk (1934 – 2021)

The principals of Stanley’s Sign and Screen Supply, Doug Presisniuk, Barb Cumby, Sandy Presisniuk, and Rob Presisniuk, regret to have to announce that an icon of the Canadian screen printing industry, their father, Stanley Presisniuk, passed away last Friday, 6^th August 2021, after a short illness.

Stan was committed to the screen printing industry for over four decades. He began his career at Sherwin-Williams Paints in 1956 where he met Cliff Beisel. Together in 1958 they were the first to bring silk screen supplies to the Alberta market when they launched Western Silk Screen Supply in Edmonton. In 1979 Stan launched Stanley’s Sign and Screen Supply where over time he introduced many new products to the industry.

Stan retired to his ranch about twenty years ago where he remained active until his passing.

The thumbnail version:

• Mistakes happen in print shops
• How they turn out depends upon how they are addressed.

The full version:

Well you are a */!!/%# idiot!

Last month I told the story about the shop owner that went ballistic and humiliated an employee in front of his colleagues because of a badly-positioned print on a sweat shirt.

The way this boss reacted was obviously inappropriate. So how could he have reacted in a more appropriate, more compassionate, and more productive way?

There are three things he could have done:

1. He could have taken a moment to compose himself after the initial rush of anger when he first saw the print. He should not have addressed the employee immediately in a knee-jerk, angry manner. A good manager doesn’t react in anger.
2. He could have considered the employee’s perspective. There might have been a plausible explanation for the badly positioned print. A good manager considers the employee’s perspective too.
3. He could have addressed the matter privately with the employee, listened to whatever the employee’s point of view might have been, discussed ways to prevent similar errors occurring again in the future, and forgiven the employee. A good manager forgives and moves on.

Mistakes happen in shops. It’s how they are addressed that determines whether it turns out well or badly for all concerned and for the morale and productivity of the shop.

The thumbnail version:

• Emulsion will absorb moisture from the air
• Too much moisture in the emulsion will cause problems

The full version:

A coated, unexposed screen will absorb moisture from the air because emulsion is hygroscopic (prone to absorbing moisture). If this happens you can run into problems with inconsistent exposure, ruined positive films, and premature breakdown.

Ideally, you should store your coated screens in a space such as, say, your darkroom where the humidity should be below 40%. And how can you keep tabs on the humidity? You need a hygrometer. A digital version can be bought from any hardware store for just a few dollars and will prove to be worth the minor investment many times over.

In more humid climates you may have to use a de-humidifier to keep the humidity down under 40%.

Thumbnail version:

• Avient is experiencing raw material sourcing issues
• Manufacturing of Wilflex and Rutland backlogged
• Stanley’s adds another brand to fill the gap

The full version (as emailed to customer list):

A challenge and a solution announcement . . . 

First, we owe a big thank you to you for continuing to do business with Stanley’s over this past year and a half. For our part, we’ve worked to keep meeting your needs during a pandemic that has dragged on a lot longer and caused more disruption than many of us expected.

And as we open things up again we face a new challenge, particularly with regard to Wilflex and Rutland plastisol inks. But, not to worry, we have a solution to announce.

The challenge:

We’re coping with price increases and manufacturing delays due to apparent resin and pigment shortages. This has resulted in Wilflex and Rutland shipping delays and a long list of backorders.

As you know, Wilflex and Rutland (and a few other major ink brands) are all owned by Avient and manufacturing has been consolidated under one roof in Kennesaw, Georgia. This of course means that many of your favourite inks in those brands have been affected by the manufacturing delays.

The solution announcement:

While we expect Avient’s situation to improve in time, we’re not waiting. We’re pleased to announce that we have partnered with D3 Inks to bring you Inknovators plastisols to fill the gap left by Avient’s manufacturing shortages. We are stocking Inknovators Low Bleed White (General Purpose White), a Polyester White, a Standard Black, and Standard colors.  We’ve tested the inks and believe that you will like the quality.

This doesn’t change our long-standing relationship with Wilflex and Rutland inks, but it broadens our ink offering and solves the current supply problem—we need to keep your presses printing.

Ask us:

For specific information about your Wilflex or Rutland products and what we can do for you with Inknovators, please contact your local Stanley’s branch.

Edmonton: 780 424 4141
Calgary: 403 243 7722
Cambridge: 519 620 7342
Richmond: 604 873 2451

The thumbnail version:

• Scorching under the flash cure is a common problem
• There are solutions

The full version:

Scorching under the flash cure is a common problem. Sometimes it’s not immediately obvious but upon close inspection you may see a slight brownish or yellowish shading, especially on light garments. However, whether it’s slight discolouration or an all-out scorch like an overdone steak on the BBQ, you don’t want it.

First, be aware of the fabric in question and adjust accordingly. Delicate and light-coloured fabrics are more prone to scorching. You can raise and lower the flash cure so that if slight scorching is occurring raising it may take care of the problem.

Using low-cure inks will allow you to lower the temperature and thus avoid scorching garments prone to it when using regular higher-curing inks.

If you take all the measures possible and you still scorch the odd garment, there are scorch removers you can use. Stanley’s can help you with this.

The thumbnail version:

• In-person shows are being scheduled for Canada
• Planning ahead is a good idea

The full version:

As COVID is finally showing signs of subsiding enough in Canada for “normal” activity to resume, two dates have been announced for the National Imprint Canada Show in Toronto and the Western Imprint show in Calgary, respectively.

The Toronto show is scheduled for 7th and 8th January 2022, and the Calgary show for 4th and 5th February 2022. It may sound like a long way off but now would be the time to tentatively plan to attend or display. Booths are being offered at the 2019 rate of $1,925 if you reserve before July 31st (this Saturday).

Admittedly the COVID situation is still fluid, even though it appears to be more hopeful than it has been for some time. However, this is no reason to not plan ahead to either display or attend these shows. Apparently 43 exhibitors have already committed.

The thumbnail version:

• A new product line will be announced soon.

The full version:

To serve today’s textile screen printing industry effectively requires that one stay on top of product and technique developments. Stanley’s is constantly on the lookout for anything that might make printers’ lives easier and their shops more profitable.

In that regard, there will soon be an announcement of the acquisition of the distributorship of a new product line for textile screen printers that will accomplish what everyone likes to find—a combination of good quality, at a good price, with good service.

Stay tuned.

The thumbnail version:

• A new product line may appear to be an attractive proposition
• Just make sure it isn’t going to cannibalize your existing lines

The full version:

Like other shops in this competitive industry, you may be considering ways to expand your business by expanding your product offering. This is of course a good idea but there are pitfalls to avoid—one of those is cannibalizing existing, lucrative offerings.

Don’t cannibalize your existing lines

Let’s say that your shop has a successful line of imprinted hats or maybe even a successful line of imprinted bags. In either case you may consider adding a less expensive version to your existing offering. If the new product appeals to a market you don’t yet have and it actually adds to your sales revenue, that’s good. But what if your existing customers turn to the new cheaper product? This would leave you with lower revenue which would not be good. This is known as  cannibalizing your existing market.

The only circumstances in which the new cheaper product would make sense if your current customers turned to it, would be if the margin per item were bigger or if overall volume and margins increased enough to exceed the cannibalization. This may not be impossible, but ordinarily it would be unlikely.

So, before adding that new, attractively-priced offering, make sure it’s the great idea it at first appears to be.

The thumbnail version:

• Ideal coating and drying conditions conflicts with washing out
• There are solutions

The full version:

You don’t want unexposed emulsion to be exposed to light, whether it’s on a coated screen prior to exposure or on an exposed screen prior to washing out. So usually in both instances the coating and drying and the washing out occurs in a single darkroom.

The downside to this is that washing out creates a humid atmosphere which is less than ideal for the coating and drying process. The solution? Two darkroom spaces or some similar arrangement that separates the humid air of the washout area from the drier air of the coating and drying area.

If building a second darkroom or creating two darkroom spaces within your existing darkroom is not possible for some reason, a way around the issue is to do your coating and drying at a different time from your washing out. For instance, you could do your exposing and washing out in the morning and then coat screens later in the day for drying overnight.

The thumbnail version:

• A story that illustrates the wrong way to manage staff

The full version:

Well you are a */!!/%# idiot!

I recently saw a Harvard Business Review article with the title Why Compassion Is a Better Managerial Tactic than Toughness. It immediately reminded me of a textile screen shop incident in which the owner of the shop could have used the advice in this article.

The staff were on a lunch break. The owner was wandering around the deserted shop looking at the jobs in progress. Suddenly he appeared at the door of the staff room where everyone was gathered around the table having their lunch and chatting. He was clearly agitated as he held up a sweatshirt with a print on the stomach area instead of the chest.

“Who printed this?” he demanded.

Reluctantly one of the staff raised his hand” “I did.”

“Well you’re a (expletive deleted) idiot!” he yelled, loud enough to be heard in the parking lot.

I covered this incident in my book, Characters Who Can Make or Break Your Small Business, and have often wondered what impact this had on the ego of that employee. Surely there has to be a better way to handle a situation like this than humiliating an employee in front of his colleagues? Well, the author of the HBR article had some suggestions which we’ll cover in a future post.

The thumbnail version:

• Single-use plastics bags are going away for good
• The replacements are good for the textile printing industry

The full version:

All they need are your prints

In recent times the single-use plastic bag has largely given way to the branded bag-for-life version in most jurisdictions. This created printing opportunities for textile screen shops.

However, according to a recent article in Images magazine, the bag-for-life version has itself come in for criticism for not being as environmentally friendly as a new compostable bag being offered by a UK supermarket. That said though, as we emerge from the COVID lockdowns, branded bag printers are looking forward to recovering the business they lost as a result of the pandemic. They’re betting on cotton and jute bags being in demand for some time yet.

It’s a safe bet though that whichever direction the branded bag takes, it will not be going back to the single-use plastic version; this is good news for the textile printing industry.

Time to consider adding branded bags (perhaps even the compostable type) to your shop’s offering?

The thumbnail version:

• Another big textile acquisition provides a signpost to the future

The full version:

Spoonflower (www.spoonflower.com) has been sold to Shutterfly (www.shutterfly.com) for USD225M. Spoonflower built its business “on social engagement and proven direct-to-fabric print technology.”

In other words, you can order prints of your own design (or one of theirs) online and they will then print it using direct-to-fabric technology. So what does this news and the $225M price indicate? Well, first, the size of Spoonflower’s direct-to-fabric market and, second, the fact that it’s all conducted online.

This is another signpost to the future; another indication of where at least a substantial part of the fabric printing industry is heading. In spite of Avient expressing confidence in the future of screen printing with a screen printing acquisition (see previous post), garment printers should take note and cannot ignore what is evident when reading between the lines; neither the DTG nor the online aspects.

The thumbnail version:

• Avient acquires another screen printing ink manufacturer

The full version:

Today Avient announced its acquisition of Magna Colours Ltd. for USD48M.

Avient (until recently known as PolyOne) now adds Magna water-based ink to its other acquired plastisol ink brands including Wilflex, Rutland, Union, and QCM.

Magna has been based in the UK since it was founded in 1978. It is described as a leader in water-based ink technology for the textile screen printing industry.

So what should a Canadian textile screen printer read between the lines? Well, first, the giant among textile ink manufacturers, Avient, seems confident that textile screen printing has a long  future. And, second, that future will see a growth in water-based printing.

Thumbnail version:

• Hot, humid summer weather requires special precautions before shooting screens.

The full version:

As summer finally arrives in Canada you need to remember to take extra measures to dry your coated screens and then keep them dry. This is particularly applicable if you are in one of the regions of Canada where the humidity rises sharply in summer.

The heat and humidity doesn’t affect only you. What about your coated screens?

The first item you need is a hygrometer. It will allow you to monitor the humidity in the coated screen storage area which should not be allowed to rise above 40% relative humidity. Why? Because dry emulsion-coated screens are susceptible to re-hydration. And why is that bad? Because if you shoot damp or re-hydrated screens, you will end up with the same effect as underexposed screens. Screens are only resistant to humidity after exposure.

You cannot underestimate the potential hassles if you do not dry screens properly after coating or if you allow them to re-hydrate before shooting. Pinholes, stencil breakdown, reclaiming difficulties, and ghosting after reclaiming are all possible. And who needs those additional problems slowing down production in the busy summer season?

So how to keep the screen storage area at below 40% relative humidity during the humid summer months? Dehumidifiers, exhaust vents and air conditioning can all help depending upon the circumstances in your shop. In most cases though, a dehumidifier should do the job. To be sure that a screen is suitably dry before exposure, a moisture meter can be very useful too.

The thumbnail version:

• Squeegee blades should be kept in good condition for crisp prints
• Some blades can be sharpened (trim off the worn edge)

The full version:

Writing for Images magazine, Tony Palmer reminds us that the condition of a squeegee blade can make the difference between a sharp print and a print out of focus.

In other words, if overlooked, a worn squeegee blade can be the weak link that prevents a print from being all that it can regardless of the excellence of everything from the art to the ink. And it’s probably the easiest to take care of among all the variables that together make an excellent print.

One suggestion is to make it standard practice to closely examine every squeegee blade to be used in a a particular job right as preparations are being made. Anything less than a blade in excellent condition can then be replaced or sharpened.

All of this is of course predicated on the right squeegee being selected in the first place.

The thumbnail version:

• Some customer may ask for Jumbo prints
• Appropriately-sized garments are essential.
• It’s okay to decline work if it’s “not your thing”

The full version:

If you have printed jumbo prints with success then you might want to skip this post and move onto the next one. However, if you have been asked or have been considering jumbo prints and have never printed them before or, particularly, if you’re new to textile screen printing, then we have some things for you to consider.

It makes business sense to be able to say no to orders you’re not comfortable doing or that carry a risk you’d rather not take. For instance, some shops refuse to print on nylon jackets, particularly if they have been water-proofed. The extra work required to remove the water-proofing, the special nylon ink required, a ink additive often required, the curing temperature issues, and so forth, adds up to more than some shops are willing to handle.

So too do jumbo prints have their issues, in this case, with certain garments other than regular unisex Tees. . .

• V-neck garments: The V will often intrude into the intended print area. Obviously their are just two options: (1) reduce the size of the print; or (2) decline the order. Both ways the customer is not going to get a jumbo print on a V-neck garment.
• Tank tops: Same problem as with the V-necks, only worse.
• Girls’ tees: usually these are smaller sizes and won’t fit onto jumbo pallets. If they’re stretched to make them fit you run the risk of distorted images and perhaps even damaged garments.

We all like to please our customers, but sometimes you have to draw a line. Jumbo prints might not be for your shop. However, if you want to have a stab at it, just make sure the garments are able to handle it.

The thumbnail version:

• Print-on-demand is a growing phenomenon in the textile imprinting industry
• You can embrace it regardless of whether you prefer printing or selling

The full version:

We’ve dealt with this topic before but it’s worth revisiting because it continues to attract a lot of attention in industry publications and on social media.

If your prime interest lies in selling Tees and other imprinted garments and you’re printing them primarily in order to be able to sell them, there is an alternative that is becoming popular—print-on-demand.

Whereas a print shop involves risk and a considerable investment in equipment and materials, a print-on-demand business model involves no risk and requires very little investment. You sell via your online store and the print-on-demand company does all the custom printing and  shipping to your customers. For dong all the work, they charge a percentage of each sale you make from your online store.

Print-on-demand has worked well in the book printing industry for some time. For instance, I’ve delivered copies of my book, Characters Who Can Make or Break Your Small Business, within days of taking orders on my website from Australia, the UK, the US, and Canada, by print-on-demand. Tees and other imprinted garments are ideally suited to print-on-demand as well.

On the other hand, if printing is your real joy and you are currently a contract printer, including print-on-demand in your business model would add a new revenue-generating dimension to your business.

The thumbnail version:

• Well maintained equipment means a better return for longer

The full version:

You don’t need to be Einstein to understand this . . . it makes business and operational sense to keep the equipment clean and maintained

How many times have we urged that shop equipment should be kept clean and maintained regularly? The answer is many, many times because, aside from pride of ownership,  the business benefits are so obvious that it’s worth repeating from time to time.

And we aren’t alone in urging this. Tony Palmer of Palmprint Consultants in the UK recently had the same message accompanied by a short video on LinkedIn of a press that’s cleaned every day. And, not surprisingly, it looks brand new, even though it is eighteen months old and prints thousands of garments daily.

As he points out: “The machine cost a great deal of money. The machine can earn a great deal of money. Look after the press and it will earn you good money for decades to come.”

This would include all equipment, big or small, automatic or manual—the principle applies equally,

The thumbnail version:

• Kindness costs nothing
• The benefits make business sense

The full version:

Great job! Thanks.

It costs nothing and is easy to do—practicing kindness. And the best part is that it creates a much happier atmosphere, which in turn creates a more productive workplace. This is the message in an article by Ovul Sezer, Kelly Nault, and Nadav Klein.

To quote them: “A commitment to be kind can bring many important benefits. First, and perhaps most obviously, practicing kindness will be immensely helpful to our colleagues. Being recognized at work helps reduce employee burnout and absenteeism, and improves employee well-being, Gallup finds year after year in its survey of workers . . . ”

They also note that: “Organizations benefit from actively fostering kindness. In workplaces where acts of kindness become the norm, the spillover effects can multiply fast.”

So, consider the question . . . Is kindness the norm in your shop? If not, why not? It only makes sense.

The thumbnail version:

• Finally in this series, there is the miscellaneous stuff you need

The full version:

Scoop, spatula, and scale

And, finally in this series, there are miscellaneous things you’ll need such as a scoop coater, screen tape, ink spatula, ink scoops, mixing containers, pallet adhesive, a Thermoprobe, squeegees, cleaning chemicals, and scrubbing brushes.

And if you’re going to mix your own ink—because it makes economic and operating sense— you’ll need a scale.

There are decisions to be made for some of the items above that will be influenced by your business model. For instance: aerosol pallet adhesive or water-based adhesive?; disposable wooden spatulas or reusable plastic?; regular squeegees (aluminum or wood) or ergo-friendly squeegees?; fast-acting regular chemicals or sometimes slower-working but more eco-friendly chemicals?

As with all the other stuff you need for setting up a textile shop, the crew at Stanley’s can help.

The thumbnail version:

• BDC surveyed business owners on the environmental challenge
• It yielded some interesting results.

The full version:

The Development Bank of Canada conducted an extensive survey of Canadian businesses to determine the extent to which they are responding to the environmental challenge.

It’s a 32-page report worth reading but, in the meantime, here’s a story as told by some of the more interesting percentages:

• 84 percent of entrepreneurs consider it their responsibility to take concrete action to protect the environment.
• 82 percent of entrepreneurs have implemented concrete measures tp reduce their environmental impact.
• 31 percent of entrepreneurs are encouraged to reduce their environmental impact as a means of improving their brand image.
• 91 percent of business leaders state that it is entirely possible for a company to be profitable while reducing its environmental impact.
• 34 percent of consumers consider the environmental impact of their purchasing decisions.
• 60 percent of Canadian consumers state that price remains the most important purchasing criterion.

The last two seem contradictory. Consumers seem to be saying “I think the environment is important, but I don’t want protective measures to show up in product prices.”

So while businesses are overwhelmingly willing to reduce their environmental impact, their customers seem to be saying that they’re not willing to pay for it.

Regardless though of how you interpret the results of this survey, as a business owner you still have an inescapable responsibility to reduce the environmental impact of your business.

The thumbnail version:

• It’s ecologically responsible and promotional.
• It’s also economical.

The full version:

An article in Images Magazine about a clever idea used by a shop in New Orleans is worth taking note of. There’s no reason why your shop couldn’t do this as well, particularly as it’s probably the least expensive ecologically-responsible, promotional idea you’ve probably ever heard about.

Inferno Screen Printing recycles not only the boxes in which it’s shirts and other merchandise arrives but also those of some of its industrial park neighbours. They screen their logo, address etc. onto the boxes with water-based ink containing an air-dry catalyst in a big and bold design large enough to cover the existing printing on the boxes. They print some by hand and others on a press.

Once in a while a good idea worth imitating comes along; this is definitely one of them.

The thumbnail version:

• You have screen-coating options
• Selection depends upon a number of factors
• Stanley’s experts can explain the best options

The full version:

Applying capillary film.

A successful print depends upon the coating of your screens as much as anything else.

But the emulsion or coating method you select will vary depending upon a number of circumstances. These will include the type of exposure unit you have, the ink you’re going to use (water-based or plastisol), and the type of printing you’re going to to do (half tones), to name some.

Screen-coating materials come as either emulsions that are pre-sensitized or are accompanied by a diazo powder that has to be added to sensitize the emulsion, or as capillary film.

The pre-sensitized emulsions are very sensitive to light and are fast-exposing emulsions, which is a downside for newer shops that may not have the darkroom facilities to handle it properly. Initially a diazo emulsion would be a better alternative for new printers.

The diazo emulsions are slower-exposing but this gives you more latitude for exposure timing errors. It’s a better alternative, at least initially. But If you’re sensitizing emulsion you need to do so about twenty-four hours before you use it to coat a screen. The time is needed to allow the diazo to dissolve completely and for the air bubbles accumulated during stirring to escape. If the air bubbles are not given this time to escape, you’ll end up with pin holes on the screen.

Capillary film is essentially an emulsion film that you unroll and apply directly to the screen. It’s obviously light sensitive and must be applied under controlled conditions. The advantage is that the thickness is very precise and can be ordered according to the thickness you require. It is however more expensive per surface area than liquid emulsion.

Any of the experts at Stanley’s four branches can advise you on screen-coating options best for your shop or for any particular job.

The thumbnail version:

• Negotiating is part of doing business
• There are some thing you must not do when negotiating

The full version:

This is the post that was intended for the previous date on the 20th before I was reminded of a story about a lease negotiation and decide to tell it.

So here they are now, the five things you must avoid when negotiating because landlords are not the only characters you’re likely to negotiate with; there are vendors, customers, contractors, partners, and even prospective employees.

1. Do not rush to a conclusion. It’s a back-and-forth process that should include time to reflect. The party rushed into a conclusion is likely to come out second best. In fact, rushing the other party is a tactic.
2. Do not say anything that doesn’t ultimately benefit you. Letting down your defenses, being self-deprecating, and answering questions that could harm your position (you don’t have to answer every question just because it has been asked), may create a friendly atmosphere but could position you as vulnerable.
3. Do not fail to plan ahead. Know what you want and strategize to get it. Remember the fake folder in the previous post?
4. Do not fail to see the negotiation from the opponent’s position. Knowing what the opponent wants will prepare you better for arriving at a win-win settlement.
5. Do not show desperation. Showing desperation will put you at a disadvantage; to the other party it will be like “smelling blood”, which will embolden them. This could result in a settlement that disadvantages you and benefits the other party.

This is by no means all you need to know for conducting a successful negotiation, but it’s a start. You have some reading to do before your next negotiation.