Fibrilation

I’m glad I called you.

 

Do you know that fibrillation (that pesky condition where small fibres stick up through the print and make it look dusty or furry) need not be a problem? There are various remedies to deal with this. Ask Stanley’s in Cambridge at 1 877 205 9218 or Calgary 1 877 661 1553. .

Back to School

 

Do you know that it’s only a couple of months before the kids head back to school? There’s a lot of textile screen printing business associated with the beginning of a new school year. Are you out looking for your share of it?

Metamerism

What’s going on? These colours matched before . . .

 

Do you know that “metamerism” is the term used to describe colours that match in one light source and not in another? This is why, when colour matching, a light box with different light sources is useful in recognising metameric pairs and in developing a standard method of colour evaluation.

Single, multi-purpose white

I’ve been waiting for this white for years!

 

Do you know that Wilflex has a non-phthalate white plastisol that’s good for multiple fabrics (polyester to cotton), is low-cure, non-ghosting, soft-hand, fast flashing, and has great stretch? It’s designed to simplify the supply chain and reduce inventory carrying costs (one-white-fits-all). It’s Epic Single LC White and is available from Stanley’s Cambridge branch. Call Craig at 1 877 205 9218.

Retail ready

Retail ready means paying attention to small details for that professional look.

 

Do you know that the term “retail ready” means being properly prepared to approach retailers with your T-shirt line? This means paying attention to details such as hang tags, packaging (poly bags, tubes, boxes etc.), custom shirt tags (printed or transfers), and any other small detail that will convey a professional image. Be retail ready!

Check it

Check your business plan once in a while to make sure you’re on track.

 

Do you know (of course you do!) that your business plan isn’t meant to line your desk’s bottom drawer? Get off the treadmill once in a while and check progress against your plan. It’s a necessary reality check.

Few features

Market one great feature; don’t confuse your customers with too much information.

 

Do you know that your marketing message should focus on just a few features (say, one or two) to avoid confusing customers and make it simple for them to justify using your product. Better still if that feature differentiates you from your competitors.

Graphic design

Okay, but can it be screen printed?

 

Do you know that before a graphic designer can design for screen printing they need to understand how a multi-coloured print is set up for screening? Graphic designers don’t necessarily know this if they don’t know screen printing. This is why you must ask about screen printing experience before engaging a graphic designer.

Applique

Okay, not the greatest example of applique, but you get the picture. imagine it in conjunction with a print.

 

Do you know that applique combined with a screen printed image can add a whole new dimension to your garment? It’s more work but the result can be eye-catching and sold for more.

Your phone

Do you know how many customers you lose when the phone at your shop is not immediately answered by a human? Current and potential customers do not want to be greeted by voicemail making questionable promises to call back “as soon as possible”. Serious businesses answer their phones, one way or another.

Company pet

Do you know that Company pets are common in screen shops? The thing is that they need to be managed — they don’t have the discretion to manage themselves. For one thing, they could bother people with allergies. For another, employees and customers are not likely to enjoy cats wondering around on the furniture or dogs growling at them.

Flash cure

So that’s why my prints are washing out!

Do you know that if you’re relying on your flash cure to cure your prints, you’re running the risk of improper curing? If you’re serious about putting out a great print, get the proper equipment. How would you feel about a surgeon taking out your appendix with a kitchen knife rather than a scalpel?

Health

I’m too sick to open the shop today . . .

 

Do you now that good health is good business strategy? A sick and absent you is not much use to your shop. And since your shop needs you to run properly, you need to see your healthcare professional regularly as a preventative measure, and promptly if you’re unwell.