Company pet

Do you know that company pets (usually dogs) are very common in the textile screen printing industry? Image Magazine is still doing a regular feature on print-shop pets in Britain. They’re up to about 30 by now. However, pets lack discretion in a business setting — that part is up to you to manage.

Screen printing studios

Print at a studio for occasional and small printers.

 

Do you know that screen printing studios exist in Britain? For £100 you can get 50 hours of access. They have all the stuff you need for a screen printing project. Small independents and online T-shirt retailers use the service extensively. When will we have something like this in some of our bigger centres?

Fibrilation

I’m glad I called you.

 

Do you know that fibrillation (that pesky condition where small fibres stick up through the print and make it look dusty or furry) need not be a problem? There are various remedies to deal with this. Ask Stanley’s in Cambridge at 1 877 205 9218 or Calgary 1 877 661 1553. .

Back to School

 

Do you know that it’s only a couple of months before the kids head back to school? There’s a lot of textile screen printing business associated with the beginning of a new school year. Are you out looking for your share of it?

Metamerism

What’s going on? These colours matched before . . .

 

Do you know that “metamerism” is the term used to describe colours that match in one light source and not in another? This is why, when colour matching, a light box with different light sources is useful in recognising metameric pairs and in developing a standard method of colour evaluation.

Single, multi-purpose white

I’ve been waiting for this white for years!

 

Do you know that Wilflex has a non-phthalate white plastisol that’s good for multiple fabrics (polyester to cotton), is low-cure, non-ghosting, soft-hand, fast flashing, and has great stretch? It’s designed to simplify the supply chain and reduce inventory carrying costs (one-white-fits-all). It’s Epic Single LC White and is available from Stanley’s Cambridge branch. Call Craig at 1 877 205 9218.

Retail ready

Retail ready means paying attention to small details for that professional look.

 

Do you know that the term “retail ready” means being properly prepared to approach retailers with your T-shirt line? This means paying attention to details such as hang tags, packaging (poly bags, tubes, boxes etc.), custom shirt tags (printed or transfers), and any other small detail that will convey a professional image. Be retail ready!

Check it

Check your business plan once in a while to make sure you’re on track.

 

Do you know (of course you do!) that your business plan isn’t meant to line your desk’s bottom drawer? Get off the treadmill once in a while and check progress against your plan. It’s a necessary reality check.

Few features

Market one great feature; don’t confuse your customers with too much information.

 

Do you know that your marketing message should focus on just a few features (say, one or two) to avoid confusing customers and make it simple for them to justify using your product. Better still if that feature differentiates you from your competitors.