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Here is the seventh extract from Rafi Mohammed’s book, The Art of Pricing. From the chapter, Differential Pricing, he tells an interesting tale to make us carefully consider why we might sometimes offer “quantity” discounts… “… there are many justifications for quantity discounts. My only caution is that you should understand why you are granting a discount. . . . → Read More: “The Art of Pricing” – weekly extract number 7 (The dicounted ribs) You might be planning to attend the screen printing shows later in the year or you may be off on a summer vacation soon. In either case, if the trip involves staying in hotels, here is something that you should consider. It came to us as an email and, while we generally ignore emails of this . . . → Read More: Planning to travel to the screen printing shows this year?
Credit: Image by Peter Wynn Thompson for the New York Times. The New York Times recently offered this case study (Author: Adriana Gardella) which should be of interest to Canadian textile screen printers. The NYT published this one week and then followed up the next week with reaction and comments from other business . . . → Read More: Was Big D wise to pursue small customers? A case study from the NYT about a textile screen printer.
This the latest t-shirt with President Obama’s image to add to the collection of a few hundred others that have come before. It proudly proclaims “Made in the USA”, referring to the recent controversy about his birth certificate and place of birth. Since most t-shirts are now manufactured outside North America, we hope somebody on his staff . . . → Read More: Another creative t-shirt in the news. This is the sixth week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. From the chapter, It’s All About Value, he uses the example of the fluctuating value of umbrellas sold by street vendors in major U.S. cities like Washington DC to make the point that pricing should be based on the value . . . → Read More: “The Art of Pricing” – weekly extract number 6 (The Fluctuating Value of an Umbrella) Last November we reported on this blog that a world-wide shortage of Titanium Dioxide (the key ingredient in white pigments and ink) was having an impact on white ink prices. While a number of suppliers increased their white prices, Screenflex managed to hold the Wilflex white ink prices steady until now. Unfortunately though, Wilflex has announced an increase in . . . → Read More: Titanium Dioxide shortages push white ink prices up. We have on occasion addressed the topic of sensitivity to what sometimes appears on t-shirts and how it can come back to haunt and possibly ruin a textile screen printer. The latest case involves swimsuits produced in Australia using the image of a Hindu goddess. The lesson to be learnt from these incidents is that if you . . . → Read More: Religious sensitivities and textile printing. “Why’s he limping?” Another Monday morning and another question from the boss about Mark’s futile attempt to limp into the back without being noticed. Jamie, as usual, found himself trying to explain away his colleague and friend’s weekend antics, “You know when he twisted his ankle running away from those PETA people a few weeks ago? Well, . . . → Read More: What did you do this weekend? Credit: Nolin BBDO, Canada This is the fifth week of promoting minimalism as a source of design inspiration. This one was produced for SanDisk. Why are we featuring these designs? Besides the fact that we think that they are brillaint in their simplicity, we hope that they will stimulate design ideas for the Canadian . . . → Read More: Contagious creativity… minimalism (part 5) This is the fifth week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. This time the topic is market share. In North America (and particularly our neighbours to the south) it is almost taken as a given that a business can only be successful if it grows, and the faster the better. Unfortunately, . . . → Read More: “The Art of Pricing” – weekly extract number 5 As we enter the busy season, here is an item that is often overlooked but which, if it fails, can cause you a severe headache just when you need it least of all. We are referring to the lamp in your exposure unit, particularly if it is one of those metal-halide lamps available only from the . . . → Read More: Don’t overlook your exposure unit lamp. Now that the warmer summer weather seems to have arrived in Canada at last, it is soon going to be hot, hot, hot in textile screen shops all over the country. And what do some shops do to cool things down a bit? They open a door or two or a window or two to get . . . → Read More: Hot in the shop? Watch those cooling drafts! “Boss, Mark is going to be late today.” Jamie delivered the news as he came through the door this morning. The boss was becoming accustomed to this Monday morning routine. He wondered if he should even bother to ask what his talented but mouthy screen printer had got up to this weekend that would make him late . . . → Read More: What did you do this weekend? Credit: BBDO, Dusseldorf, Germany. This is the fourth week of promoting minimalism as a source of design inspiration. Designed for MTV, this one struck us as particularly clever and creative. Spark . . . → Read More: Contagious creativity… minimalism (part 4) This is the fourth week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. The topic is a very common (but bad) reason for making pricing concessions; customer goodwill. “Another faulty idea is the notion of goodwill, one of the most overrated words in pricing. Managers often try to justify questionable price cuts with the belief that . . . → Read More: “The Art of Pricing” – weekly extract number 4.
CTV is reporting that “Environment Canada says we could be in for a warmer-than-normal summer across the country. Senior climatologist David Phillips says preliminary forecasts indicate June, July and August will be warmer than normal from coast to coast” Okay, since warm weather is t-shirt weather, let’s hope that the man . . . → Read More: Encouraging news… Distractions like the election and the brutal winter, are over. Would it be too much to ask that you now get out and do your patriotic duty by helping to get the economy moving? Here’s a great idea… how about hitting the mall for a few . . . → Read More: Dear distracted Canadian public…
We have addressed the issue of suspected scam emails directed at our industry before. Having received these recently though, just minutes apart, we thought that it was time to post a reminder that if it looks like a duck, walks like a duck and quacks like a duck, then it is probably a duck. First one… “Hello This is . . . → Read More: More scam emails directed at our industry? This morning, the boss looked out the window into the car park and, much to his relief, he saw both Jamie and Mark turning up for work. “Great,” he thought, “perhaps we’ll get that those t-shirts for the brewery out today.” But then he noticed Mark limping, apparently in some pain. As they came through the door . . . → Read More: What did you do this weekend? |
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