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By The Screenflex team, on May 17th, 2011%
We have on occasion addressed the topic of sensitivity to what sometimes appears on t-shirts and how it can come back to haunt and possibly ruin a textile screen printer. The latest case involves swimsuits produced in Australia using the image of a Hindu goddess.
The lesson to be learnt from these incidents is that if you . . . → Read More: Religious sensitivities and textile printing.
By The Screenflex team, on May 12th, 2011%
This is the fifth week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. This time the topic is market share. In North America (and particularly our neighbours to the south) it is almost taken as a given that a business can only be successful if it grows, and the faster the better. Unfortunately, . . . → Read More: “The Art of Pricing” – weekly extract number 5
By The Screenflex team, on May 10th, 2011%
Now that the warmer summer weather seems to have arrived in Canada at last, it is soon going to be hot, hot, hot in textile screen shops all over the country. And what do some shops do to cool things down a bit? They open a door or two or a window or two to get . . . → Read More: Hot in the shop? Watch those cooling drafts!
By The Screenflex team, on May 5th, 2011%
This is the fourth week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. The topic is a very common (but bad) reason for making pricing concessions; customer goodwill.
“Another faulty idea is the notion of goodwill, one of the most overrated words in pricing. Managers often try to justify questionable price cuts with the belief that . . . → Read More: “The Art of Pricing” – weekly extract number 4.
By The Screenflex team, on May 4th, 2011%
CTV is reporting that “Environment Canada says we could be in for a warmer-than-normal summer across the country. Senior climatologist David Phillips says preliminary forecasts indicate June, July and August will be warmer than normal from coast to coast”
Okay, since warm weather is t-shirt weather, let’s hope that the man . . . → Read More: Encouraging news…
By The Screenflex team, on May 3rd, 2011%
Distractions like the election and the brutal winter, are over. Would it be too much to ask that you now get out and do your patriotic duty by helping to get the economy moving? Here’s a great idea… how about hitting the mall for a few . . . → Read More: Dear distracted Canadian public…
By The Screenflex team, on May 3rd, 2011%
We have addressed the issue of suspected scam emails directed at our industry before. Having received these recently though, just minutes apart, we thought that it was time to post a reminder that if it looks like a duck, walks like a duck and quacks like a duck, then it is probably a duck.
First one…
“Hello
This is . . . → Read More: More scam emails directed at our industry?
By The Screenflex team, on April 28th, 2011%
This is the third week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. The point this week is that transactions are two-way streets; something we often overlook when pricing.
“While the common convention is that sellers should be grateful to customers, it’s important to remember that transactions are two-way streets. The point that I . . . → Read More: “The Art of Pricing” – weekly extract number 3.
By The Screenflex team, on April 26th, 2011%
Ink remover is not a hand cleaner! That includes ink washes and on-press cleaners. We don’t care how “safe” some manufacturers claim their ink removers are or whether they are soy-based or solvent-based, it is not smart to use them for cleaning human skin.
We recently had an inquiry from a printer who wanted to replace the . . . → Read More: Ink remover is not a hand cleaner!
By The Screenflex team, on April 21st, 2011%
This is the second week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. Last week we quoted a passage about how, in situations where margins are razor-thin (such as in much of the Canadian textile screen printing industry), raising prices just 1% could improve the bottom line by 11%. This week we are . . . → Read More: “The Art of Pricing” – weekly extract number 2.
By The Screenflex team, on April 19th, 2011%
It was announced late last week that Weston Presidio had sold its controlling interest in Toronto-based Trimark Sportswear Group to Polyconcept North America. Trimark was founded in 1975 in Markham, Ontario.
Polyconcept is a U.S.-based manufacturer of promotional products such as stationery, travel accessories, planners and appointment books.
There has been no indication yet as to whether . . . → Read More: Controlling interest in Trimark sold.
By The Screenflex team, on April 14th, 2011%
Last week we introduced The Art of Pricing by Rafi Mohammed. Starting this week, we are going to offer for consideration a weekly extract of a single pricing idea or concept. As we mentioned before, this book is full of thought-provoking pricing ideas and concepts. If you can find a copy to buy, we recommend that . . . → Read More: “The Art of Pricing” – weekly extract number 1.
By The Screenflex team, on April 12th, 2011%
We noticed an announcement yesterday that Gildan had acquired the U.S. head-quartered sock company, Gold Toe Moretz, for $350 million.
We recall fondly the time when Gildan was a Montreal cut-and-sew operation and a textile screen printing shop printing mostly licensed major league sports garments. They grew steadily and, as Canadians, they made us proud; but then they . . . → Read More: Good for Gildan, but what will the job impact be?
By The Screenflex team, on April 8th, 2011%
It appears that after 7 years, one of the Mars Rovers, originally expected to only work for 90 days, has unfortunately died. Spirit has apparently not survived its hibernation during another winter on Mars where the temperatures can go as low as minus 107 degrees Celsius (sounds a bit like Winnipeg).
Historical events like the landing of . . . → Read More: Contagious creativity… the Mars Rovers.
By The Screenflex team, on April 7th, 2011%
As part of our ongoing series on pricing, we want to recommend that you read The Art of Pricing by Rafi Mohammed. We recommend it for anyone running a business of any size, new or established, but particularly for textile screen print shops where pricing is always a big challenge, as we have already described in . . . → Read More: Pricing book recommendation.
By The Screenflex team, on April 5th, 2011%
The old topic about whether or not something is appropriate to print on a t-shirt came up again recently. We thought that it might be time to once more give the topic some mention because it is something that could confront every t-shirt printer sooner or later.
Quoted below is a blog entry posted by ParentDish.com that deals with a particular incident. This . . . → Read More: Abercrombie and Fitch’s “offensive” t-shirts.
By The Screenflex team, on April 1st, 2011%
For most Canadian textile screen printers that we informally surveyed, the winter (also known as the slow season) has been too long. The good news though is that most also say that they finally see things “beginning to stir out there.”
There are many theories about why the economy is good or bad at any one time. . . . → Read More: The 2011 busy season… are we there yet?
By The Screenflex team, on March 29th, 2011%
Image: “Japanese Lucky Koi” available at ioffer.com
Incorporating foil into screen printed designs has become very popular, particularly as a fashionable special effect.
It is achieved by simply heat pressing foil onto plastisol ink. When foiling first became popular it was quite easily achieved if you were covering the whole plastisol ink area of the design . . . → Read More: If you are going to foil around, consider using Foil Resist Addiditive.
By The Screenflex team, on March 25th, 2011%
This week we are showing a 1979 t-shirt from the Screenflex collection to illustrate how creativity and rapid turnaround have always been key features of this industry. Given the current situation in the Middle East it seems appropriate to show this particular example now.
The employees of a Houston-based heavy construction company were evacuated from Tehran and . . . → Read More: Contagious creativity.
By The Screenflex team, on March 24th, 2011%
This is part 2 of a 2-part story that we are sharing about a small/medium couple-owned screen textile screen printer that figured out the pricing issues that seem to continue to terrify and baffle a lot of Canadian textile screen printers.
This week we’ll tell you more about their successful higher-price strategy including what happened when they decided to jump some . . . → Read More: Pricing… one screen printer’s successful pricing strategy (Part 2)
By The Screenflex team, on March 22nd, 2011%
Dear Maria:
You know how much we like you. You also know how much we enjoyed working with you while the large retailer that you work for was still having its screen printing done in Canada.
You will recall how for years we matched ink to your designers’ seasonal colour choices free of charge and how we then . . . → Read More: A letter to Maria (and her employer)
By The Screenflex team, on March 18th, 2011%
Yes, we first ran this a month ago but we think that it can stand repeating.
Thanks to the Comic Relief Media Team in the UK for sending us the picture of Pixie Lott and for granting us permission to use it on our blog. And, as we mentioned last time, the picture was shot by Bryan . . . → Read More: Contagious creativity with Pixie Lott, again…
By The Screenflex team, on March 17th, 2011%
As part of our series of blogs on pricing, we want to share the story about a typical small/medium Canadian textile screen printer. It is a story about a couple who figured out the pricing issues that seem to continue to terrify and baffle a lot of Canadian textile screen printers.
He was working for a screen printing . . . → Read More: Pricing… one screen printer’s successful pricing strategy (Part1)
By The Screenflex team, on March 16th, 2011%
Some time ago, Simon Clifford, president of Tekmar Technical Marketing of Santa Barbara, told a story about aerosol adhesive residue on the floor around a press in a textile print shop that he was visiting. It was so bad that the shop’s resident Golden Lab lay down to rest under the press and then could not get up because . . . → Read More: Want a cost-saving “greener” alternative? Consider your pallet adhesives.
By The Screenflex team, on March 15th, 2011%
Last week we brought to your attention a current online scam. As we mentioned then, doing that post reminded us of a number of frauds and scams that we have encountered over the years. Here is one of them.
This happened a number of years ago, but we have a pretty good recollection of how the scam worked. A . . . → Read More: Credit card scam.
By The Screenflex team, on March 10th, 2011%
One of the many books that we have in our library, “The Best Secrets of Great Small Businesses” has an interesting paragraph heading on page 99. To emphasize the message in the heading, it has been placed in a box that can hardly be missed. It simply says, “Warning! Never Aim to Be the Lowest-Cost Company”
That . . . → Read More: Low-balling… it is not a happy existence.
By The Screenflex team, on March 9th, 2011%
We have seen every type of textile screen printing shop from those that are absolutely spotlessly clean, to those where everything is covered in a layer of lint or “fuzz”, as some people refer to it.
If you have fuzz adhering to anything in the shop, we suggest that since spring is in the air and the . . . → Read More: Spring clean the shop to prevent fuzz fires.
By The Screenflex team, on March 8th, 2011%
You might or might not have come across this particular online scam, but in case you have not, we want to share it with you because we have noticed it popping up more and more lately.
The approach is received by email and in each instance the wording just differs slightly. The company name and country of origin . . . → Read More: Online scams.
By The Screenflex team, on March 3rd, 2011%
As mentioned before, we are addressing all the elements of product pricing of which we are aware in this series of Thursday posts. What we are offering is a kind of smorgasbord of elements knowing that not everything will apply to everybody. The intention is that you will find useful the ones that do apply to . . . → Read More: The impact of location on pricing…
By The Screenflex team, on March 1st, 2011%
Here is an article by Malcolm Moore that appeared in The London Telegraph on 26th February 2010. Given the devastating impact of low-cost offshore production on our industry over almost the past decade, we think that this article should be of interest to anyone involved in the Canadian textile industry. It is longer than our usual . . . → Read More: The end of China’s cheap textile dream?
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