This is the sixth week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. From the chapter, It’s All About Value, he uses the example of the fluctuating value of umbrellas sold by street vendors in major U.S. cities like Washington DC to make the point that pricing should be based on the value . . . → Read More: “The Art of Pricing” – weekly extract number 6 (The Fluctuating Value of an Umbrella)

This is the fourth week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. The topic is a very common (but bad) reason for making pricing concessions; customer goodwill.

“Another faulty idea is the notion of goodwill, one of the most overrated words in pricing. Managers often try to justify questionable price cuts with the belief that . . . → Read More: “The Art of Pricing” – weekly extract number 4.

This is the third week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. The point this week is that transactions are two-way streets; something we often overlook when pricing.

“While the common convention is that sellers should be grateful to customers, it’s important to remember that transactions are two-way streets. The point that I . . . → Read More: “The Art of Pricing” – weekly extract number 3.

This is the second week of referencing extracts from Rafi Mohammed’s book, The Art of Pricing. Last week we quoted a passage about how, in situations where margins are razor-thin (such as in much of the Canadian textile screen printing industry), raising prices just 1% could improve the bottom line by 11%. This week we are . . . → Read More: “The Art of Pricing” – weekly extract number 2.

Last week we introduced The Art of Pricing by Rafi Mohammed. Starting this week, we are going to offer for consideration a weekly extract of a single pricing idea or concept. As we mentioned before, this book is full of thought-provoking pricing ideas and concepts. If you can find a copy to buy, we recommend that . . . → Read More: “The Art of Pricing” – weekly extract number 1.

As part of our ongoing series on pricing, we want to recommend that you read The Art of Pricing by Rafi Mohammed. We recommend it for anyone running a business of any size, new or established, but particularly for textile screen print shops where pricing is always a big challenge, as we have already described in . . . → Read More: Pricing book recommendation.

This is part 2 of a 2-part story that we are sharing about a small/medium couple-owned screen textile screen printer that figured out the pricing issues that seem to continue to terrify and baffle a lot of Canadian textile screen printers.  

This week we’ll tell you more about their successful higher-price strategy including what happened when they decided to jump some . . . → Read More: Pricing… one screen printer’s successful pricing strategy (Part 2)

As part of our series of blogs on pricing, we want to share the story about a typical small/medium Canadian textile screen printer. It is a story about a couple who figured out the pricing issues that seem to continue to terrify and baffle a lot of Canadian textile screen printers.   

He was working for a screen printing . . . → Read More: Pricing… one screen printer’s successful pricing strategy (Part1)

One of the many books that we have in our library, “The Best Secrets of Great Small Businesses” has an interesting paragraph heading on page 99. To emphasize the message in the heading, it has been placed in a box that can hardly be missed. It simply says, “Warning! Never Aim to Be the Lowest-Cost Company”

That . . . → Read More: Low-balling… it is not a happy existence.

As mentioned before, we are addressing all the elements of product pricing of which we are aware in this series of Thursday posts. What we are offering is a kind of smorgasbord of elements knowing that not everything will apply to everybody. The intention is that you will find useful the ones that do apply to . . . → Read More: The impact of location on pricing…