Mixed media could give your shop a boost

As we have mentioned here many times before, your textile shop is in a competitive market. Being a “me-too” shop is not the way to gain a competitive advantage. This is why “get-ahead” textile shops are always looking for a way to differentiate themselves from the competition; looking for something different to splash all over social media.

Something that can give your shop an edge is mixed media — printing combined with embroidery, rhinestones and printing, applique, tone-on-tone, to name just a few combinations.

Joint venture with someone to produce mixed media.

One doesn’t see a lot of this and the reason might be that printers assume that they’ll have to acquire equipment and expertise to accommodate the additional mediums. And while it’s appropriately cautious to not invest in equipment for something that’s experimental (at least initially), it doesn’t mean that you can’t experiment with mixed media. All you have to do is sub-contract or joint venture with others who have the equipment needed to produce the aspects of mixed media designs that you don’t have.

Think about it — some in the textile industry are talking about an increasing demand for mixed media decorated garments. This might give you an opportunity to get ahead of the competition and leave it to the “me-too” crowd to catch up.