CBC reported about ten days ago how a Tee with the simple message “The Future is Female” caused a much bigger stir than it was intended to do.
A student in Guelph, Ontario was told by one of her teachers that the Tee was inappropriate because it might make some boys feel uncomfortable, Yes, I know, poor little snowflakes!
Well, the student was upset enough about it to talk with her parents. Then she wrote a letter to the teacher, gave it to her, and posted it on Facebook. The result was swift and support for the student and her T-shirt took off. Fellow students, including boys, are buying the Tee and the principal told her that she was free to wear the shirt and stand up for her rights.
Here is one quote: “We at the school board would also like to applaud this student for her message on what this shirt means to her, explaining the intended movement behind the shirt and how it stands for many things, including equality, empowerment, and support for female health and well-being worldwide.”
Besides affirmation that this simple garment we print on every day still carries a punch, there is the business side of it. Find a message that resonates, stir things up a little, and you could have a winner.