This is the story about a naked bucket label.
We are in an artistic, creative industry. You would never know it though from the labels on supplies like ink, emulsions and chemicals. Why do they have to be so boooooring? Where is the art? Where is the creativity? You can find more colourful and creative labels on toilet rolls than on most of the products in our industry!
Well, Screenflex decided to do something about it. We worked with the graphic design consultant that produces all our other fine graphic promotional material to produce the Expose Emulsion label from the image that you see above. We wanted an eye-catching, but also relevant, label for our private label, high-quality, one-part SBQ emulsion.
We found the solution to both criteria in the “exposed” graphic. We then selected “Xpose” as the name of this fine emulsion to go along with the graphic and because of the obvious link between emulsion and “exposure”. Well, we thought it was clever anyway.
For the most part the responses have been overwhelmingly favourable. Neat! Cool! About time! Wow! But then, as one would expect, there have a few negative responses, such as the customer who felt that the Xpose label represented a “new low” in the industry. We take criticism very seriously, but we thought that this one was a bum rap.
But at the end of the day, regardless of how you feel about the nature of the graphics on artistic labels that better match our artistic, creative industry than anything that has been produced to date, it is still a fine one-part emulsion at a fine price. To order Xpose one-part emulsion (it comes in red or blue) go online at www.screenprintcatalog.com or call us toll-free at 1-800-661-7766.
If you would like a free mouse pad of this, the first really creative supply label in the industry, give us a call toll-free at 1-800-661-7766 and we’ll happily send you one.
And yes, it is true, we are working on even more creative, interesting labels. In fact, we would welcome suggestions and be more than willing to give credit for any that we can use. Email us at info@screenflex.ca and let’s put some fun back into this industry, at least on its labels.