13 million tons a year. That’s what Americans throw away in Tees and jeans according to CNN quoting a PBS report. This equates to 85% of the clothes they own. We don’t have figures for Canada but it’s likely to be something similar per capita.
That’s the bad news. The good news is that much of the discarded tees and jeans can easily be upcycled into new-looking outfits.
Frank and Oak is one brand that has become known for leading the charge on sustainable, affordable fashion. Now they’re focusing making clothing for men and women from post-consumer waste. They salvage worn out jeans to create new garments and in the process use 79% less energy, 50% less chemicals, and up to 95% less water than standard jean production.
Customer feedback claims that these garments are soft to the touch, comfortable, and popular. At $85 it may not be quite as “affordable” as claimed, but its ecological attributes make a strong case to buy them.
We mention this to reinforce the idea that our industry has to do something about its reputation as one of the world’s worst for water pollution and unnecessary waste.
Has your shop joined the drive for a more responsible industry yet? Have you reviewed your printing processes for ecological considerations? Every little step in the right direction helps. And if you’re smart about it, you can use responsible manufacturing and printing to differentiate your shop from the competition.