It might be a slow process but our industry’s steady transition to organic fibers is happening and is, as usual, being led by the big and influential players.
Just as Nike, Adidas, Converse and other major sporting goods manufacturers drove the transition to non-Phthalate, non-PVC plastisol inks, major retailers are driving the organic fiber garment transition.
For example, Inditex, a Spanish-based clothing retailer with 7,490 stores worldwide (847 in the U.S. and 47 in Canada mostly under the ZARA brand name) has set a target of 90% organic materials in its clothing by 2023. In addition to this, the group aims to have 80% of its energy consumption from renewable sources and its use of plastic shopping bags will end next year.
What is your shop’s plan for joining this drive to organic materials and sustainability in our industry? It might be worth considering, not only as the responsible thing to do but, if promoted properly, it could be a marketing feature.