A compromise in the screen printing versus direct-to-garment debate

The screen printing versus direct-to-garment debate rages on.

The direct-to-garment versus screen printing debate rages on among textile printers. The most common points argued are speed (screen printing is much faster), detail (d-to-g is more detailed), substrate (d-to-g doesn’t cope well with dark substrates), durability (screen printing lasts longer), and so on.

Well, while this debate continued, technology has been has been tackling the issue. The result is a hybrid printer. Images magazine reported on six different hybrid machines on show at Fespa 2017. For example, M&R’s DigitalSqueegee machine appears to take care of all the d-to-g versus screen printing arguments by combining the best of both technologies.

Here’s how it works . . . The garment is adhered to a pallet in the usual screen printing manner. It rotates under a screen where a white “underbase” is screen printed in the usual manner. Then it passes into a chamber where all the other colours are applied digitally on top of the white in one pass of a print head. It rotates out of the chamber and the garment is removed from the pallet and passed through a conveyor dryer in the usual manner. Done!

If you Google “DigitalSqueegee M&R” you’ll find a one-minute video of the process. They claim that it can produce 725 prints an hour.

Will this affect the average Canadian textile printer in the short or even medium term? Probably not. But it’s something to keep an eye on because typically, while new technology is initially only affordable by the bigger players, as time passes the price drops to where it is affordable by others too. This is when it can become a game changer.