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The thumbnail version:

  • Communication is an obvious but sadly neglected sales weapon

The full version:

In the previous post I wrote about the importance of communication with your customers if you expect them to visit your website. Now I’m going add that routine day-to-day communication is also vitally important to holding your customer base together with the ultimate objective of ensuring repeat business.

And here’s an idea that I know works very well . . . Thank every customer with a follow-up email after every sale. It’s easy, it’s inexpensive, and it’s appreciated. Remember that people like to do business with people they like, and people like people who apparently care about them and the business that they bring.