An e-commerce site becomes a necessity in 2020 (Part II)

The thumbnail version:

  • There are some essential necessities to build into an e-commerce site.

The full version:

COVID-19 has driven a lot of business online where much of it is likely to stay.

In the previous post we mentioned Erich Campbell’s Images Magazine article on e-commerce sites. We said we’d follow up with design and functional necessities based on his article. Here are some:

  1. You must have clear payment, shipping, and return policies.
  2. You must have well-monitored channels of communication
  3. Navigation around the site must be easy and quick
  4. You must decide if a general site or customer-specific sites suit your circumstances best
  5. Make sure you have great graphics (it’s the old sizzle and steak thing)

This post is a primer to encourage you to investigate the topic further and in some depth. Campbell’s article in the November issue of Images Magazine would be a very good place to start.