The thumbnail version:
- An encouraging eco-friendly clothing story
- Consider whether your shop could benefit by getting on board
The full version:
The March edition of Images Magazine has an encouraging eco-friendliness story about a garment manufacturer. I’m not sure that their garments are available in Canada but it’s nevertheless a story that should encourage and inspire those of us looking forward to our industry making better progress in eco-awareness. It’s a global problem that could benefit from innovation in this regard from anywhere on the globe, for instance, in this case, the U.K.
Regatta Professional (check out their website here) are offering an 11-item eco-friendly line of clothing including bodywarmers, fleeces, softshell, and waterproof jackets they’ve called Honestly Made. What’s so eco-friendly about this line? Well, it’s manufactured from recycled plastic bottles. They’re very proud of the fact that since 2019 they’ve saved almost 2.5 million plastic bottles from the landfill.
We’ll let you know when we locate a similar line here but, in the meantime, if you could find such a line of eco-friendly garments it would help differentiate your shop from the competition in a market that is becoming increasingly aware of the bad eco reputation of the current clothing industry.
We sense a trend to eco-friendliness among Canadian consumers. It could make sense to take account of it in your business model.