I attended a website workshop today in Bridgewater, Nova Scotia sponsored by the Bridgewater Chamber of Commerce.
The underlying message was the same as we have been urging here for years—every small business, in our case, every textile screen shop, should have a website. Period.
Even if your shop doesn’t do business online, a website lends it credibility. It’s where suppliers, lenders, investors, potential customers and other people who influence your business success go for information. By all means, participate in various social media platforms if they can be used to promote your business, but it’s ultimately a website that signals that you’re a business to be taken seriously.
But in addition to making this point, the speaker, Liam Tayler of SME Business Solutions, had an interesting angle on website content—it should mirror the business plan. And, of course, the overarching design consideration to be kept in mind is the KISS principle (Keep It Simple, Stupid).
Your shop simply can’t afford to not have a website. And the old expense excuse is no longer valid because nowadays an effective website can be built and hosted inexpensively.