And yet another big acquisition

The thumbnail version:

  • Another big textile acquisition provides a signpost to the future

The full version:

Spoonflower ( has been sold to Shutterfly ( for USD225M. Spoonflower built its business “on social engagement and proven direct-to-fabric print technology.”

In other words, you can order prints of your own design (or one of theirs) online and they will then print it using direct-to-fabric technology. So what does this news and the $225M price indicate? Well, first, the size of Spoonflower’s direct-to-fabric market and, second, the fact that it’s all conducted online.

This is another signpost to the future; another indication of where at least a substantial part of the fabric printing industry is heading. In spite of Avient expressing confidence in the future of screen printing with a screen printing acquisition (see previous post), garment printers should take note and cannot ignore what is evident when reading between the lines; neither the DTG nor the online aspects.