Answer the phone!

Answer the phone no matter where you are. Customers expect you to.

Do you know that often small shops in our industry don’t answer the phone and instead ask callers to leave a voice mail (if they bother at all)? This is no way to conduct business in an impatient world. Those callers may be potential customers who are going to take their T-shirt question or order to the competition where the phone is answered. No matter where you may be or how small your business may be, find a way to answer the phone or it might grow smaller until it disappears completely.