Battling for the same customers

A must-read!


Do you sometimes wonder what you can do about the fact that your shop is engaged in an energy-sapping battle for the same customers with every other print shop? In other words, how do you get out of the red ocean of cutthroat competition into a less crowded blue ocean? Do yourself a favour and read Blue Ocean Strategy by Kim and Mauborgne. It will get explain your predicament and get you thinking about solutions.