Here’s a great attention-grabbing idea to demonstrate how a bit of creative thought can charm customers and encourage loyalty.
The village of Chester, Nova Scotia (population of entire district, just over 2,000 people), has a car wash with a single do-it-yourself bay and two standard coin-operated vacuums.
So here’s what’s different, creative and charming about this village car wash . . . On Mondays the vacuums are free (they return your coins). Customers love it.
The free-vacuums-on-Mondays concept was introduced by the owner “because Mondays suck!”
So what creative ideas can you introduce to charm customers and differentiate your shop from the competition?
If you already use one or more creative ideas to charm your customers, let me know at firstname.lastname@example.org and we’ll give you some coverage by posting it here.