Cash – the lifeblood of your shop

Investors, lenders, and other financiers come in many different types.

You have dreams for your new or expanded shop. But regrettably, no matter how fantastically technically outstanding your future shop is going to be, no matter how many awards it’s going to win for its work, and no matter how many customers it’s going to have, these things will never happen without an essential element that’s often not given enough consideration.

The important element that fuels all these grand plans is, of course, cash. If there’s not enough of it everything else becomes irrelevant. And it’s the first element you need to secure before your new or expanded shop even settles into the starting blocks or it will never get going. So the question becomes one of how much cash to raise, how to raise it, and where to raise it.

This is the topic of July’s excerpt from Characters Who Can Make Or Break Your Small Business in Images Magazine. You can see more on this topic by clicking here.