Coronavirus uncertainty? Communicate with your customers!

Some, but not enough businesses are addressing coronavirus uncertainty as it affects their customers.

Are you open for business? Are you shut completely? If so, for how long? Are you operating but on a limited scale? Customers have questions in this rapidly-changing situation and you should do what you can to keep them informed.

Tell them what you’re doing or not doing, and update your information daily. This is where your social media platforms, email, blog, and even the telephone, can be useful tools at this time. Use them.

When all this is over, don’t you want your customers to remember that during a time of confusion and uncertainty, you cared enough to keep them informed?

It’s smart business.