COVID-19 spurs new e-commerce and beyond-industry competition

The thumbnail version:

  • The pandemic has prompted changes in the traditional T-shirt business
  • Direct-to-garment is now an option for other businesses beyond the industry
  • E-commerce on the rise

The full version:

Writing for Sign Media Canada, Ginny Mumm points out that the pandemic has given rise to an increased interest in home-based and beyond-textile-industry business solutions. What’s interesting about this observation and should not be overlooked by traditional textile printers, is that it’s in a sign industry magazine.

Your new sales channel.

Mumm quotes Lily Hunter, Roland DGA’s product manager who reminds everyone that if you can send a job to a desktop printer, you can design and send a print job to a direct-to-garment printer. She goes on to say that customized T-shirts are a great way to to make money and can be sold through one’s own website or through sites like Etsy and Facebook Marketplace.

Given what is commonly accepted, that e-commerce has received a boost form the pandemic and will only continue to grow, Hunter advises that companies should establish their e-commerce channels now. And she’s particularly addressing non-screen-printing businesses and home-based businesses, in other words, new competitors for traditional textile screen shops.

This might not be of concern to the bigger traditional textile screen printers but the smaller shops (which is the vast majority of shops in Canada) should consider this both as a threat and an opportunity.

If yours is a small Canadian textile screen printing shop still without an e-commerce option, it’s time to consider the old adage—If you can’t beat ’em, join ’em.