Don’t ghost your “Contact” page inquirers!

The thumbnail version:

  • If you don’t answer inquiries via your “Contact” page promptly, you’re losing business.

The full version:

What do I have to do to get you to answer my inquiry?

If you think you’ve seen this here before, you’d be right. And you’ll probably see it here again in the not too distant future. This is because businesses just don’t seem willing or able to do this very simple but important thing—promptly answering inquiries made from prospective customers via their website “Contact” pages.

What is the point of the “Contact” page on your website if you don’t pay any attention when people use it? It seems to be a maddeningly common problem regardless of business type and size.

So here’s a simple way to differentiate your shop from the competition . . .  Make it yours or somebody else’s job to check for email inquiries off your website at least twice a day and to answer them right away. A prompt answer from a real person (not an automated response), even if it is just to say that the inquiry has been received and you’ll respond in detail shortly, is way, way better than no answer at all. And waiting a day or two to respond is as good as not responding at all in this impatient society.

“Ghosting” your next potential big-order inquiry is a really dumb way to do business.