I just read a post on LinkedIn titled, “Why losing money on a sale can be beneficial.” It’s about a small soap producer that has found that sampler kits, while a loss leader, actually generate profitable business. This got me thinking.
If a textile screen shop printed sample Tees, packaged them one at a time in an attractive tube or box (take a lesson from Apple) and sent them with a note about their shop and why their design work, printing, and customer service was superior to targeted potential customers . . .
The package and contents would of course have to be superior and eye-catching or the concept wouldn’t work. Significant potential customers like corporate PR departments, retailers, event organizers etc. would be good targets. And if it doesn’t work at first, repeat periodically until it does (in advertising repetition is essential).
You’re hesitating because of what, the cost? Oh, come on! You know how low the cost of tees and prints are on a batch of samples printed in slow times would together add up to a pretty inexpensive and potentially hugely effective form of promotion.
The key condition though would be quality work of course.