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The thumbnail version:

  • This is about your website and traffic

The full version:

There is that famous line from the 1989 baseball movie, Field of Dreams: “If you build it they will come.” It’s a great line and may even be true for some things, but unless and until you’re an Amazon.com, it’s not true of websites. Not even if your SEO is properly set up and maintained.

Building your website is only half the job, the other half is continuously promoting it, even to long-standing users. People are busy and people forget. If you don’t remind them to visit your site, they mostly don’t. Oh, some will if they really need something and they know that you have it, but you need to interact with your customers more frequently than occasionally if you are to maintain that all-important bond with them.

And potential customers who don’t know about you and don’t know about your website have to be told about it and encouraged to visit. Building it, parking it on the web, and waiting for visits is not an economically-viable strategy.

How do I know this? Well, because I know that it’s extremely likely that the only reason you’re reading this post is because you were prompted to visit by the monthly reminder email.