Is the condition of your shop turning away prospective customers?

The thumbnail version:

  • An untidy, dirty, disorganized shop will discourage prospective customers.

The full version:

I once saw a Tom Peters presentation in which he was explaining the importance of instilling confidence in prospective customers by attending to even small details that can shape an opinion. He used the example of a commercial airliner.

Your secret weapon for helping to attract prospective customers.

He pointed that we all like to have the confidence that when we get onto an aircraft it has been properly maintained and prepared. We don’t want to see or hear anything that might undermine that confidence. Then as you settle into your seat and lower the fold-up tray, you notice a coffee cup stain and crumbs on the tray.

The first thing through your mind is, if they don’t maintain the cabin properly, do they maintain the engines properly? You wonder if the dirty tray speaks to a generally lackadaisical attitude that extends to engine maintenance? And what does this say about the overall mechanical soundness of the aircraft?

The message for every business, including your textile screen printing shop, is that appearance has an impact on a prospective customer’s initial and probably lasting impression. A messy shop is bound to create a bad impression and doubts about the quality of your output. On the other hand, a clean, organized shop is bound to help get you off to a good start with a prospective customer.

There are of course other good reasons to run a clean and organized shop, but don’t underestimate the impact on prospective customers.