The thumbnail version:
- We’re in a new COVID-19 and, therefore, online world.
- A well-designed and informative website is essential
- Many shops try to do a website on the cheap
- You get what you pay for
The full version:
I came across and article by Marshall Atkinson on the increasing importance of websites in a COVID-19 and increasingly online marketplace.
One passage in particular caught my eye because he articulated succinctly something that has puzzled me too for a long time: “Personally, I find it almost laughable that some shops will drop hundreds of thousands of dollars on production equipment, but skimp and try to find the cheapest nerdy neighbor kid to build out the functionality of their website. Remember this, you get what you pay for.”
The article offers some great priorities such as: better aesthetics; better call to action; more clarity; better tools; more follow up; and the ability to work on a phone.
This website topic might be sounding a bit repetitive to you by now, but that’s because it is a vitally important one.
How’s your shop’s site? Is it built for the online economy?