Offensive hoodies.

A recent series of hoodies shown at a New York fashion show caused outrage. The hoodies, each with the name of a well-known gun massacre at schools in the United States in recent times, also had what appeared to be bullet holes.

Notwithstanding the explanations offered by the designer, it’s hard to see how any reasonable person could not have expected a widespread negative reaction. This requires no explanation but it does raise an interesting question we’ve asked before . . . What would you do if asked to print what you’d regard as potentially offensive material on a garment? Would you hesitate to associate your business with such a print?

It may be a good idea to think about it a bit and formulate a policy in case you ever run into such a situation.