Paying less for something that actually costs more.

Stop! Do you know the real cost of the cheaper product?

 

Do you know that the way to judge the price of plastisol is not by the bucket price but by the cost per print? Cheaper but poorer quality ink can require more to be laid down, take more time to print, and produce poorer results. Don’t just compare the side-by-side bucket price, compare the side-by-side performance. You may pay less for something that’s costing you more.

Pre-shrinking Tees

Do you know that if you’re flashing shirts between screens, some garments can shrink enough under the flash cure to cause a registration problem? If this happens, a simple solution is to heat the shirt first under the flash cure before the first print. Just be sure to let it cool before printing or you’ll have ink gelling in the screen and causing a blockage.

Rewarding employees

Employees want to love where they work

 

Do you know that if you want to reward employees to show your appreciation in a way that doesn’t break the bank, there are a lot of ideas you can use? For instance: a free taxi ride home; tickets to a movie; a day off with pay; a free lunch; a magazine subscription; and a ton more you could probably think of. It doesn’t just make you a likable boss, it’s also good business practice.

Company pet

Do you know that company pets (usually dogs) are very common in the textile screen printing industry? Image Magazine is still doing a regular feature on print-shop pets in Britain. They’re up to about 30 by now. However, pets lack discretion in a business setting — that part is up to you to manage.

Screen printing studios

Print at a studio for occasional and small printers.

 

Do you know that screen printing studios exist in Britain? For £100 you can get 50 hours of access. They have all the stuff you need for a screen printing project. Small independents and online T-shirt retailers use the service extensively. When will we have something like this in some of our bigger centres?

Fibrilation

I’m glad I called you.

 

Do you know that fibrillation (that pesky condition where small fibres stick up through the print and make it look dusty or furry) need not be a problem? There are various remedies to deal with this. Ask Stanley’s in Cambridge at 1 877 205 9218 or Calgary 1 877 661 1553. .

Back to School

 

Do you know that it’s only a couple of months before the kids head back to school? There’s a lot of textile screen printing business associated with the beginning of a new school year. Are you out looking for your share of it?

Metamerism

What’s going on? These colours matched before . . .

 

Do you know that “metamerism” is the term used to describe colours that match in one light source and not in another? This is why, when colour matching, a light box with different light sources is useful in recognising metameric pairs and in developing a standard method of colour evaluation.

Single, multi-purpose white

I’ve been waiting for this white for years!

 

Do you know that Wilflex has a non-phthalate white plastisol that’s good for multiple fabrics (polyester to cotton), is low-cure, non-ghosting, soft-hand, fast flashing, and has great stretch? It’s designed to simplify the supply chain and reduce inventory carrying costs (one-white-fits-all). It’s Epic Single LC White and is available from Stanley’s Cambridge branch. Call Craig at 1 877 205 9218.

Retail ready

Retail ready means paying attention to small details for that professional look.

 

Do you know that the term “retail ready” means being properly prepared to approach retailers with your T-shirt line? This means paying attention to details such as hang tags, packaging (poly bags, tubes, boxes etc.), custom shirt tags (printed or transfers), and any other small detail that will convey a professional image. Be retail ready!

Check it

Check your business plan once in a while to make sure you’re on track.

 

Do you know (of course you do!) that your business plan isn’t meant to line your desk’s bottom drawer? Get off the treadmill once in a while and check progress against your plan. It’s a necessary reality check.

Few features

Market one great feature; don’t confuse your customers with too much information.

 

Do you know that your marketing message should focus on just a few features (say, one or two) to avoid confusing customers and make it simple for them to justify using your product. Better still if that feature differentiates you from your competitors.