Paying less for something that actually costs more.

Stop! Do you know the real cost of the cheaper product?

 

Do you know that the way to judge the price of plastisol is not by the bucket price but by the cost per print? Cheaper but poorer quality ink can require more to be laid down, take more time to print, and produce poorer results. Don’t just compare the side-by-side bucket price, compare the side-by-side performance. You may pay less for something that’s costing you more.