Print on demand — a growing phenomenon in 2021

The thumbnail version:

  • Print on demand forecast to take off in 2021
  • Speedy turnaround and delivery is key

The full version:

Writing for Images Magazine, Marshall Atkinson suggests that 2021 is the year the print-on-demand concept is going to take off for textile screen shops.

It’s not a new concept and has been a feature of book publishing for a number of years. I can deliver a copy of my own book, Characters Who Can Make Or Break Your Small Business, in the USA, Canada, the UK, or Australia within a few days of receiving an order, thanks to print-on-demand.

Print ion demand is about receiving the order and shipping it within hours.

Now the concept has come to the textile screen printing industry. All you need is an online store on Shopify, Etsy, or even your own independent website. The concept is built on speed and efficiency.

The shop has to be organized for maximum efficiency. The order comes in and the product is produced and shipped all on the same day, or the next day at the latest. In a textile screen printing context this means either direct-to-garment printing or pre-printed transfer applications. From an in-house investment efficiency perspective, it means lower inventory holdings (for instance, no printed Tees are kept in stock).

This increasing attention to the concept should come as no surprise given the online retailing trends in plain sight for us all to see. Screen shops looking for additional revenue streams in this competitive market would do well to consider print on demand.