Big business Chairmen and CEOs say things that appear to make sense and are taken to be great business wisdom. But “wisdom” doled out by big business doesn’t necessarily always apply to small business. For instance, take this attributed to Sam Walton: “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” For a small business owner on the front lines, like many Canadian screen printers, encouraging a difficult customer to go spend their money at a competitor, can be a great idea. You don’t have to allow a customer to make your life miserable just because some big business guy has forgotten what it’s like on the front line with some customers.