The thumbnail version:

  • People like to do business with people they like.
  • People like people who are likeable.
  • Small acts of thoughtfulness make you likeable.

The full version:

This is not the first time I’ve written about how small acts of thoughtfulness can secure a future sale, and it won’t be the last because it’s such a simple yet powerful concept. It bears revisiting. Regularly.

As I noted in the thumbnail summary above, small acts of thoughtfulness make you likeable, and people like people who are likeable, and people like to do business with people they like. For example, I’ve never met or even spoken with Kathy at Revival Seeds in Nova Scotia, but I like her. And it’s all because she took the trouble and about three seconds to add a thoughtful hand-written note to an invoice for $23.70 for Nova Scotia Lupins. So guess who we’ll be ordering seeds from come the spring? And guess who we’ll recommend in conversations with friends and family about seeds?

It’s a simple, inexpensive, yet powerful concept—thoughtfulness in business. Find ways to apply it in your shop’s dealings.

And as a final note, all the proceeds from the sales of the Nova Scotia Lupin seeds are being donated to the Hurricane Fiona recovery effort. But that’s material for another post on another day about community involvement—also a smart business strategy.