The thumbnail version:

  • Kornit offers their assessment of the textile screen printing industry
  • Does it match your experience of the state of the Canadian industry?

The full version:

Today Kornit distributed a very slick-looking document promoting their interpretation of the state of the textile screen printing industry. Obviously they’re coming at it from a DTG bias which gives rise to a key question . . .  Does their assessment match yours? Here is an excerpt from their document. Is it insightful or just hype?:

“In today’s hyper-connected and constantly plugged-in reality, where consumers want what they just saw on social media, and they want it now, the game has completely changed.

The rise in e-commerce has been growing steadily over the last decade, with just this year seeing a growth of 30%. By 2022, it’s expected that almost 40% of all apparel will be purchased online. This has created a new kind of consumer who demands to wear something unique, something that sets them apart from the crowd, and helps them express their identity. They also expect to get it within 24-48 hours. This is the new consumer and everyone in the industry is scrambling to meet their needs or risk losing out.”

So, hype or your assessment too?