The power of email in conversion rate optimization.

The thumbnail version:

  • Email marketing is inexpensive and effective.
  • Services like mail Chimp make it easy.

The full version:

Businesses, particularly small businesses, seem to miss out on the power of email or treat it as a secondary option for conversions.

Email is an effective way to stay in touch with your customer base and to convert

Email is among the least expensive marketing tools available to businesses for a couple of reasons: (1) you already have the technology; and (2) the people receiving your emails are already familiar with your business. It has often been pointed out that it’s much easier to sell to existing customers than it is to persuade people who don’t know your business to buy from you.

There are various services that make maintaining an email list and emailing your customers easy, for instance, Mail Chimp. Another useful application tracks abandoned carts on your website and then emails to remind them to complete the purchase.

Give some serious consideration to setting up a mass-email base on a service like Mail Chimp, keep building it, keep it up to date, and use it to convert sales.