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The thumbnail version:

  • Apparent enthusiasm for the show in April
  • Registrations said to be “skyrocketing”
  • Doctors call for caution

The full version:

An update issued by Imprint Canada paints an optimistic picture of the the upcoming show on 22nd and 23rd April at the Toronto Congress Centre. Apparently more than 4,400 people have registered to attend and that number is expected to rise. The update also lists almost 110 exhibitors.

Shows make an essential contribution to the industry. Attendance to meet, greet, and keep up to date on the latest developments in the industry should be on every serious shop owner’s calendar. And the COVID disruption of the past two years has understandably caused a pent-up desire for a “normal” show.

However, while Imprint Canada’s update points to a “dramatically improved health situation in Ontario”, today health officials quoted in the press and interviewed on TV were reminding us that the pandemic is far from over.  Today the latest numbers from Ontario are up in positive tests, hospitalizations, and ICU admissions. Some of the doctors interviewed are urging the use of masks in indoor settings regardless of the lifting of the mask mandates. Some are prediciting a spring spike in Ontario.

If you plan to exhibit or attend the show, please keep this mind and be cautious.