This is so often heard nowadays: “Thank you for calling ABC Tees. We are unable to come to the phone right now. Please leave a message with your name and number and we’ll call you back as soon as we can.”
If the caller is someone trying to get a bill paid, they’ll maybe leave a message but will likely call back. If the caller is a potential customer, they’ll more likely call the next shop on their list and forget about you. People are impatient. They want a real person to answer the phone and to be assured that their interest has been noted and a communication process has been set in motion. And let’s face it, “We’re unable to come to the phone right now” sounds very much like, “We’re a really tiny rinky-dink outfit.” This doesn’t build confidence.
So, the answer? An answering service. Before balking at the cost, consider what missed calls might be costing your shop. Consider what damage to your image might be costing your shop.